Simply the West

Ranch Rider Spirits Co., based in Austin, Texas, has experienced rapid growth since launching in January 2020. Their original canned Ranch Water and spirit-based seltzers quickly gained a strong following — first across Texas, and then in key markets like California, Florida, Georgia, Tennessee, and Louisiana. In response to this momentum, the company expanded its product lineup, introducing a new hard seltzer to reach even broader audiences.

With this growth came a clear need to elevate and unify the brand’s visual presence across new and evolving markets. I was brought on to lead this creative evolution.

As Design Director, my role focused on refreshing and expanding the brand’s marketing assets — both digital and physical. This included:

• Redesigning point-of-sale materials for retail environments.

• Concepting and designing original event and festival experiences.

• Developing a wide range of marketing collateral across channels.

• Evolving the brand’s look and feel for social media and partnerships.

The goal: ensure Ranch Rider consistently delivered a bold, authentic, and memorable brand experience as it expanded beyond its home market.